About the instructors
Dietmar Karweina has his professional roots in the pharmaceutical field force and has been a communication trainer and coach in medical practices since 1995. Since 2006 he has been a speaker at the Federal Congress for Medical Assistants (Bundeskongress für Medizinische Fachangestellte) and at numerous regional congresses. In 2011 he published the book “Den Praxisalltag leichter meistern”, followed by four compact books and numerous articles in the medical specialist press (including “Das Stufenschema für effektive Kommunikation in der Arztpraxis”, “Professionelles Telefonmanagement für die Arztpraxis”, “Mitarbeiterführung für Ärzte und Praxismanagerinnen”). — As a PR consultant, Marc Däumler has been advising physicians, practices, hospitals, pharmaceutical companies and associations for 14 years. In 2002 the business graduate (Diplom-Kaufmann) founded his PR agency excognito, and he also works as a coach and lecturer. His professional experience as a journalist, press spokesperson and PR consultant includes training at the Deutsche Akademie für Public Relations and at the Deutsches Institut für Public Relations.